Some of our favorite times in network marketing come with the launch of a new product. We’re excited to use the new product ourselves, as well as the opportunity to increase sales from existing customers, gain new customers and recruit new team members.
Think about how your company launched this new product to you. They built anticipation and created curiousity, then followed up with a well-planned launch day with well-crafted messaging and images. That’s exactly the plan to follow in your personal launch of new products to your customers and following!
Step 1: Build Anticipation
Successful new product launches begin with a build-up period. This is the time to get your followers and customers interested in learning more, and possibly begin educating them on the solution your new product offers. During this period, you want to get people interested in purchasing your product at the first moment possible.
Step 2: Prepare to Launch
Fight the urge to join in the race be the first to announce the new product on social media. Remember that most of your customers and potential team members don’t follow as many representatives of your brand as you do, and won’t be overwhelmed by competing posts. Take the time you need to learn about the new products, get or create beautiful high-quality images and develop your personal message about the new products.
Step 3: Launch with a Plan
When you are ready, announce the new product on social media, email, text, messenger and all of your communication channels. Follow the social media strategy for your business, and remain consistent with your personal brand. Post on social media on a regular basis over a period of time, remembering that only a small portion of your audience will see each post. Email periodically on different days/times of the week to increase your open rates and reinforce your message.
Last, but not Least
Throughout all of these steps, remember to focus on WIIFT (what’s in it for them). Draft your messaging while thinking about what interests and motivates your customers. Remember, it’s not about you. It’s all about them, and how you can help solve their problems or make their life better or more enjoyable.
Now sit back, relax and enjoy the growth in your direct sales business!
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Jennifer Turnage is the Cofounder and CEO of myBeeHyve, a software company delivering an innovative solution backed by company leaders with direct success and proven track records in business, technology, and network marketing. We are changing the way network marketers manage contacts, connect with prospects and build their business. myBeeHvye offers a contact management system unlike any other, build specifically to address the needs of the growing network marketing community.