Every business requires specific tools to succeed. Your business is no different. Specific MLM tools are must-haves for that success.
Let’s take a look at some of the basic hardware you should have in your business tool belt.
Tool #1: memorable face-to-face interactions
Sure, you must have an interactive, intentional social media presence these days; but nothing replaces real conversations. When your client puts a face, smile, and handshake to a name and product, he or she is far more likely to stick with you. Plus, chances are, their friends will hear your name, too.
This is, in many ways, one of the simplest MLM tools you have. You interact with potential clients wherever you are—on a plane, at a conference or in the gym. A genuine, personal connection from you changes that client from “potential” to “committed.” Look for a connection in your discussion—kids of similar ages, identical hobbies, or a commitment to a certain television show neither one of you can miss.
Remember, connections like these deserve a thoughtful follow-up. When you send info about your latest campaign or newest product, add a line or two about your reaction to that surprising season finale.
Tool #2: intentional online presence
Most consumers today shop (intentionally or not) on social media, one of your widest-reaching MLM tools. A well-written post or an intentionally timed photo reminds them of a need they have, a need you can fill. And, you reach hundreds—even thousands—of clients with a simple click.
You know your business and the products you sell. You know your clients and what they are looking for, where their interests lie, and why they follow you.
In each Facebook post, short Tweet, pinned content, and perfectly planned photo, keep those facts in mind. Just like you carefully crafted your business plan, develop for yourself a social media roadmap that will guide clients to you and lead your business to success.
Tool #3: dependable communications
Your clients rely on you. They get used to receiving newsletters or updates or blog posts or social media blasts from you on a regular basis. Be that voice they can rely on; and you can rely on them!
Spend time each month on careful planning for each written statement. You should also consider the ability to send and post information wherever you are. Meetings run late. Traffic jams set you back. Family emergencies come out of nowhere; and sicknesses trap even the best of us at times.
Tool #4: automatic interactions that don’t scream, “I was sent by a robot!”
This goes hand in hand with #3. When you have a new subscriber to your newsletter or blog, make sure they hear from you right away. Plan regular social media interactions to engage with your clients.
Quick responses and an active social media presence don’t mean you’re stuck in front of the computer all day long to send and post at just the right time. You can schedule each of these interactions weeks in advance.
Here’s the trick, though—your emails and posts and tweets need to invite conversations. They need to be written in your voice. Think about all the blogs you subscribe to and all the social media geniuses you regularly follow. What makes you stop scrolling to read? Which posts make your finger flip faster?
What good are tools without a belt to hold them together?
That brings us to one more necessity that can keep the first four MLM tools together and make them work harder for you. You need MLM software that gives you a go-to spot to record details about the conversations you have and reminders to follow up. This software should help you post across social media platforms and do so whenever you have time and from wherever you happen to be.
Does such a tool exist? It sure does! myBeeHyve keeps your top MLM tools together in one mobile spot that’s always there when you need it.
So, pick up your tool belt and manage your contacts as you grow your business. Anytime. Anywhere.